RICHARD MACK PHOTOGRAPHY BLOG

Dave Hoekstra from the Chicago Suntimes has written a great article about me and how Quiet Light Publishing came to be. He writes about how I did my first book on the Lewis & Clark Trail and my second book on Great Smoky Mountains National Park before expanding to publishing Steve Azzato’s book Their Love of Music. Here is what Dave wrote – it appears online with this link or in tomorrow’s Sunday Chicago Suntimes – December 19, 2010. First the link to the article online http://www.suntimes.com/entertainment/2831128-421/book-mack-clark-lewis-trail.html and now his article here…

Evanston photographer feels call of nature in new book
BY Dave Hoekstra dhoekstra@suntimes.com Dec 17, 2010 09:45PM

Richard Mack’s ember photograph of the Missouri River at twilight gently moves off the page into your soul. I’ve never been absorbed by a photograph in a coffee table travel book as much as this spiritual picture in The Lewis & Clark Trail: American Landscapes. Taken from the crest of the Double Ditch Indian Site, about 30 miles north of Bismarck, N.D., it was the last shot of the Evanston resident’s first book project. “I knew at the moment it could be the cover,” he said during a conversation at a Ukraninan Village coffee shop. “It was the end of a two-and-a-half year project. I was standing on a cliff. It was where the Mandan Indians had camped. As Lewis and Clark came by it was fall [Oct. 21, 1804]. You have to frame and wait for the right light, but in the landscape world, most of it is given to you by what’s going on in front of you. That was during the days of film, so if it came out I knew it would be stunning.”

The Lewis & Clark Trail is a 2007 companion piece to Mack’s 2009 Great Smoky Mountains National Park: Thirty Years of American Landscapes. In October, USA Book News named the Smoky Mountains effort as “Best Book, Nature Photography 2010.”

The landscape books launched Mack’s Quiet Light publishing company to a space where he could do a third coffee table photography book. Released last month, Their Love of Music features 117 color photographs from Libertyille-based NBC cameraman Steve Azzato. It is the first non-Mack book for the Evanston-based imprint. (All books are $65, quietlightpublishing.com.)

“Book publishing is harder than you think,” said Mack, 55. “You have to become a publisher and everything that entails. But this is the only way you make money — even though it’s not a lot. It’s like the musicians [Dave Alvin, Aaron Neville, Dave Specter and others] in the book. They do it for the love of the music, you do it for the love of the book.”

Great Smoky Mountains National Park is Mack’s best seller and the No. 1 selling large format book at the park.Steve Kemp is Interpretive Products and Services Director with the Great Smoky Mountains Association. He contributed the foreword and chapter introductions.

“Richard has a sensitivity for light that’s pretty rare,” Kemp said from his office in Gatlinburg, Tenn. “He can coax a richness out of landscapes and low light conditions that you don’t see other photographers experiment with. His photographs have an emotional depth that is superior to a lot of other work. It’s the best large format photography book we’ve ever been able to offer our visitors.”

Mack explained, “I’ve been going to the Smokies almost every year since I was 18. It was the closest national park to Chicago. You could get there in a day. I spent two years (2006-08) going there every season just to shoot for the book.”

Between 2002-2004 he ventured out from Evanston for trips that ranged from a week to 10 days for the Lewis & Clark book. He did one three-week trip to Idaho. For the first year he drove a silver Jetta and pitched a tent in campsites in places like Montana, where motels are scarce. He also wanted to replicate the solitary nature of Meriweather Lewis and William Clark. They camped in what became downtown Kansas City, Mo. In the second year, Mack ramped up to a pickup truck with a camper on the back. The trail stretches from St. Louis, Mo., across the Columbia rivers to the Pacific Ocean.

“My goal was to be in the same place Lewis and Clark were at the same time,” he said. Mack studied the explorers’ journal and relentlessly plotted out his trip. “About half of the trip was by myself, the other half with my brother-in-law,” Mack said. “He started coming along when we had the camper. It made all the difference in the world. You weren’t setting up at 10 o’clock at night and trying to clean cameras in a dusty old tent. Plus, I was tired of sleeping on the ground. If there was a morning and I was in the rain and didn’t feel right, I’d just drive.

“And if I drove 200 miles before sunset, that was fine as long as I got to a place where there was a good shot.”Now, that’s an artist on the road.

Mack’s parents John and Betty gave him a Minolta camera when he was attending Evanston Township High School.

“I liked it but I didn’t think about doing it as a profession until I took a course at the Evanston Art Center,” he said. “[Ebony photographer] Vandel Cobb and [fashion photographer] Paul McCall were the teachers. I went from there to study at Columbia College.”

Since 1980, Mack worked on ad campaigns and architectural reports for many of the top Fortune 500 companies across the country, including photography for Hyatt resorts and argicultural equipment for Caterpilllar. But he always had wide open spaces in the back of his mind.

“I’d like to do my next book on all five of the Great Lakes,” he said. “Its 20 percent of the world’s fresh water and a hot topic, as it should be. I’d like to hook in with a group like the Sierra Club or the Great Lakes Foundation, possibly, for funding. These books cost a lot to make.“People buy our books,” he said. “Our problem is getting them into stores. Barnes and Noble won’t put Lewis and Clark anywhere except along the trail. I’ve shown them my biggest sales direct are from the Northeast and Florida for some reason.

Because I’ve been a photographer forever, the production side was pretty simple. I had a designer (Rich Nickel) that wanted to work on the book. He and I had worked together for years on various projects. He knew the design side I didn’t know. Marketing was the hardest part to learn and I’m still not sure I know it well.”

Thanks Dave for writing such a great article!

Happy Holidays!

Richard